Being in eCommerce business keeps one free from the responsibility of a permanent shop or store. Sounds good! Right? In fact, you don’t even have to timely open and shut the store yet your online store i.e., Website is open 24 hours.
Hereby, this interprets that your website is your store where all the products are at display. eCommerce websites are meant to be an alternative to the physical retail world, and are required to be more confronting than a pushy salesman.
The way owner of a store ensures to keep the shop clean and worth visiting, likewise an eCommerce website too should be worth a visit and revisit. No one would like to shop from an eCommerce site which does not look good and presentable. This is often judged through the way products are categorised and placed for display in the website. It is the look as well as user experience of the website that urges people to revisit for further purchases.
Here, you need to think as a consumer. A person is shopping around on an eCommerce website that didn’t look quite right; would he like to navigate further? It may have offered great prices but, for peace of mind, the person prefers to go with the competitor company (often with a higher price) because of the feeling that their site was more trustworthy. Now, you must be thinking that what made the person think the other site as safer – was it that he checked their SSL (security) certificate or looked for a secure protocol in the website URL (https)? Or was it simply the fact that the website appeared to be well designed, and presented itself as a “safe” site? Well, the latter statement makes sense.
Hence, Boredbees Tech Solutions suggests the existing as well as the upcoming eCommerce companies to not to overlook the importance of making a website’s design look appealing and trustworthy to new customers. We are always there to assist you with same.
For a sneak peek into our services, visit: http://www.boredbees.com/